Can't Buy Me Like

Can't Buy Me Like

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Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where qlikesq stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensiAstized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.It comes complete with step-by-step instructions, like an IKEA bookcase or recipe for spaghetti Bolognese. We like to think ita#39;s also rather inspiring. But, at the most basic level, Can a#39;t Buy Me Like is a book about a simple truth: If you are stillanbsp;...

Title:Can't Buy Me Like
Author: Bob Garfield, Doug Levy
Publisher:Penguin - 2013-03-07

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