Designing Brand Identity

Designing Brand Identity

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Slice was founded in 2008 by TJ Scimone to help fund long-term care for his son, Alex, who is autistic. ... Liquid has influenced every aspect of the brand, from building collaborative relationships with world-class designers like Karim Rashid, Yves Behar, ... Slicea#39;s box cutter has not only won many prestigious awards for its industrial design, but also has been recognized as a safer tool for the workplace.

Title:Designing Brand Identity
Author: Alina Wheeler
Publisher:John Wiley & Sons - 2012-10-11

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