Feminists, Feminisms, and Advertising

Feminists, Feminisms, and Advertising

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Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the womena€™s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.Series 21 (24). Accessed May 2, 2017. https://www.cdc.gov/nchs/data/series/ sr_21/sr21_024.pdf. Parkin, Katherine J. 2006. ... Roy Lightner Collection of Antique Advertisements, Rare Book, Manuscript and Special Collections Library, Duke University. Durham: North Carolina. Reynolds, Frank, Melvin Crask, and William Wells. 1977. a€œThe Modern Feminine Lifestyle.a€ Journal of Marketing 41 (3 ): 38a€“45. ... a€œWomena#39;s Liberation for Washday Worries.a€ Bridgeport 104 Ann Marie Nicolosi.


Title:Feminists, Feminisms, and Advertising
Author: Kim Golombisky, Peggy J. Kreshel
Publisher:Lexington Books - 2017-10-16
ISBN-13:

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