Get Bold

Get Bold

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A systematic approach to creating and implementing winning social media strategies worldwide - from renowned expert and IBM VP Sandy Carter a€c a€cA specific, detailed, patented framework for driving more business value from social media on every continent, in any marketplace. a€cBy an award-winning social media evangelist who has helped make social media work in 60+ countries. a€cIncludes case studies and lessons learned from multiple business segments. a€cLinks with IBM's new, high-profile 'Social Business' initiative. Get Bold offers the most systematic approach to creating a worldwide social media strategy that delivers maximum business value. Drawing on her unsurpassed social media experience in 60 countries, IBM Vice President Sandy Carter details a six-step 'A.G.E.N.D.A.' for integrating social media into any marketing strategy, and building a true 'social business.' Using practical examples and case studies, Carter shows how to: a€c a€cAlign organizational goals and culture. a€cGain friends through social trust. a€cEngage through experiences. a€cNetwork your business processes. a€cDesign for PR recovery. a€cAnalyze your data Get Bold helps you customize social media strategies to reflect the needs and preferences of customers in diverse regions and industries, as well as specific 'lessons learned' about your sectors and markets. Carter doesn't just offer a unique global perspective on social media: she provides 'patterns of success' that help you accelerate strategy formulation for your business. You'll find specific guidance for addressing a wide spectrum of challenges, from reducing cost and increasing revenue to building personalized and consistent interactions across customer touchpoints.When a player checks into an auto dealership or garage, he or she can receive a virtual sedan, or Volvo steering wheel, or tire. To engage in this ... Another outcome was based around customer service. As clients waited ... Fifty-five percent of all text messages ask some form of the question a€œWhere are you?a€ With billions ofanbsp;...

Title:Get Bold
Author: Sandy Carter
Publisher:IBM Press - 2011-09

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