Marketing for Entrepreneurs and SMEs
The book provides solutions to current marketing challenges and leads the reader through the marketing process, supported with real-life examples. Discussions of hyper competition and the opportunities arising from information-communication technologyI was doing this with scotch tape until I had the idea that this could be done much more user friendly. The idea came to me while I was running and I wanted to change the inclination of my iPad, which would mean stop the running program, anbsp;...
| Title | : | Marketing for Entrepreneurs and SMEs |
| Author | : | Maja Kone_nik Ruzzier, Mitja Ruzzier, Robert D. Hisrich |
| Publisher | : | Edward Elgar Publishing - 2013-11-29 |
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