The Entrepreneur's Guide to Advertising
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.He know that his customers liked shopping for sporting goods products with a friend or alone, never with a spouse or ... of years back, we wanted our employees to feel and act like the customer group of one of our clients, the Dodge Neon.
| Title | : | The Entrepreneur's Guide to Advertising |
| Author | : | James R. Ogden, Scott Rarick |
| Publisher | : | ABC-CLIO - 2010 |
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